Build a polished CEO brand that provides a clear point of difference – for you and your company. Put your credibility and gravitas front and center.
Craft an attractive CEO brand that reinforces your company positioning. Establish yourself as the go-to leader in your sector. Build a CEO brand that blends dynamism with credibility – and sends the right message.
Our CEO branding work spans PR, social media, and multimedia. Credit: Profile.
Boost your organisation's brand with a strong CEO profile.
With Profile's support, leverage your CEO brand to set your company apart. Capture your company's cultural values in your own personal brand. Use your CEO profile to get yourself and your business in front the right people across all channels, including media, social media, and video.
They are a pleasure to work with. I have been receiving PR advice for nearly ten years now and I would strongly recommend Profile.
Chairman, JML
Open up high-level relationships with a powerful brand.
Make sure your executive brand work overtime for you – and makes the right impression. Boost your gravitas – and establish yourself as the go-to executive within your sector. Leverage your executive profile as a tool to drive business leads and supercharge your career.
Clients who trust us
What clients say.
The team at Profile understand the media and social media landscape like the back of their hand, and they were very quick to start delivering valuable results. They are highly responsive and really care about their clients. They went above and beyond to deliver strong outputs.
Partha Gopalakrishnan
Fmr executive, Infosys
I can't say enough about how effective I thought the team was at raising my profile in my industry. I was impressed by how quickly Profile was able to create a robust public online persona for me. I was also very quite surprised by their ability to get me connected with the media.
Paul Epstein
Emmy-nominated producer
Profile were a pleasure to work with. The team were competent, hard-working, accessible and willing. The most impressive aspect of working with Profile was their thorough understanding of what we have been trying to accomplish.
John Mills
Chairman, JML
Nail your brand, drive growth.
Build a leadership brand that lasers in on your point of difference. Turn your leadership profile into polished, attractive visuals – and capture your positioning creatively and authentically.
Cement yourself as a prominent ambassador for your organisation, its values, and goals. Leverage your CEO profile as a way to achieve company goals, whether it's raising investment, driving sales and growth, or recruiting the very best talent.
Where we secure coverage
Benefits
A multi-dimensional CEO brand across all channels.
Build a powerful leadership brand. Ensure you're visible on all channels where it matters.
01
Strategy that delivers.
01
Strategy that delivers.
Laser in on the audiences who really matters to you. Develop a tone of voice that lands well with this audience while feeling authentic. Translate this strategy into a list of topics for content creation.
02
High-impact creative design.
02
High-impact creative design.
Translate your brand into high-impact visuals. Determine a colour palette, fonts, and visual style that communicates that brand accurately. Create a diverse, flexible set of design assets for different contexts.
03
Insight-driven content.
03
Insight-driven content.
Identify timely topics for content creation activity. Capture your insights to inform all this content creation. Draft this content and give it proper visibility online, including through SEO activity.
04
Breakthrough media coverage.
04
Breakthrough media coverage.
Pitch you into comment articles and interviews with target media. Enrich your CEO brand TV, radio, and podcasts. Align you with fitting, appropriate, high-level media brands.
05
Deep, 360-degree LinkedIn expertise.
05
Deep, 360-degree LinkedIn expertise.
Roll out your CEO brand on social media, with a special focus on LinkedIn. Refresh your social media accounts to capture your new positioning. Draft and schedule content calendars that put your best foot forward.
06
Take your CEO brand beyond text.
06
Take your CEO brand beyond text.
Bring your CEO brand to life with multimedia. Shoot personality-led, characterful photography to support brand building activity. Capture insight-driven videos that give people a sense of your voice.
Customised support
We build CEO brands – for all businesses and industries.
At Profile, we tailor our approach and tone to the individual needs of our clients, ensuring our CEO brands always hit the mark.
Individual CEOs
Give yourself a real point of difference as an individual CEO. Secure your next opportunity and supercharge your career.
Start-up leaders
Catapult your start-up to the top ranks with a leadership brand. Drive initial customer acquisition and raise investment.
Mid-market CEOs
Inject personality in your company to set yourself apart from bigger players. Leverage your CEO brand as a marketing tool.
Listed PLC CEOs
Build a credible CEO profile that strikes all the right chords with investors, talent, and other stakeholders.
CEO branding is the process of branding the leader of a business or organisation. At its most basic level, this may involve developing a visual brand for a CEO, such as a logo. Usually this will also involve becoming out the positioning and standing of the CEO through other content, such as social media, PR, and content creation.
Why is CEO branding important?
CEO branding is an important tool for many businesses. In a competitive market, branding the CEO of an organisation can help it make the right impression as well as set itself apart. This can be especially valuable if the company is seeking to build out awareness among target audiences, such as investors, recruits, target customers, regulators, or other wider stakeholders.
What does CEO branding involve?
CEO branding will usually involve two key steps. Firstly, defining and capturing the CEO brand itself, which will usually involve positioning the CEO with respect to other leaders within the sector or wider business. Secondly, translating that positioning into tangible creative outputs, including visual assets, content, social media content, as well as PR and media collateral.
How much does CEO branding cost?
The cost of a CEO branding programme will vary depending on the scope and intensity of the activity. At Profile, our support starts from £4,500 or $5,750 per month for a minimum of a 6-month campaign.
