In the consulting industry, you stand out for your insights and know-how. Thought leadership & PR is a powerful tool to differentiate yourself from the competition and attract the right clients.
The consultancy space is more competitive than ever before, meaning that the quality of thought leadership content is more important than ever.
We work with leading consulting firms and individual consultants to boost their thought leadership footprint, blending strategy, content creation, media engagement & PR, social media & LinkedIn management, as well as multimedia production.
Our research shows that effective thought leadership supports lead generation, customer retention, recruitment, and, ultimately, growth ambitions.
We are a full-service agency. If desired, we can manage all aspects of content creation, ensuring that there is a regular, insight-driven pipeline of content that puts your best foot forward across all channels.
We have worked with large, global consultancies as well as smaller boutiques. We are able to tailor our approach to your unique requirements and needs.
Thought leadership strategy. We will set your thought leadership strategy, drawing on your unique insights, internal experts, tone of voice, target audience, and much else besides. This will result in a range of topics and insights that we will use to create content and engage your audience.
Blogs, white papers, and content creation. We will turn your insights in engaging, compelling content that can be leveraged across all key marketing channels. This content includes blog posts, long and short white papers, case studies, research papers, and much else besides.
PR & media for consultants. We will secure high-value, strategic media coverage for your key spokespeople, injecting their perspectives and voices into key publications and establishing them as go-to experts. Our media competency spans TV, radio, podcasts, online, and print coverage, and we will pitch to national, trade, and international press.
LinkedIn & social media strategy. We will co-ordinate all your social media channels, ensuring that they're being leveraged effectively to boost the visibility of your PR & thought leadership content. We have a particular focus on LinkedIn, which is a powerful platform for consultancies to build visibility among C-Suite decision-makers.
Multimedia content for consultancies. We will produce, shoot, & edit thought-leadership executive videos with your key consultants, giving them the opportunity to talk about their areas expertise & insight. Video is now one of the most powerful forms of media to engage audiences. Our multimedia team will also secure press-ready executive photography.
We have worked with consultants of sizes. Whether you're a large multinational consultancy, boutique player, or an individual consultant, we will tailor our work programme to your individual needs.
We have experience across almost all consultancy segments, whether it's tech and digital transformation, management consultancy, strategy, finance, or something else besides. We will be able to get up to speed quickly.
We also understand what really matters to our consultancy clients, whether it's driving lead generation, building your brand, or supporting recruitment strategies.
We are a global agency operating from London, with a regular presence in North America, Middle East, and the rest of the world. We customise our approach to your market, and leverage a broad range of media and industry contacts to deliver results for you.
As an agency, we were founded as a PR firm more than a decade ago, with a specialist focus on media coverage generation.
We have since expanded our service range to incorporate all thought leadership services, including multimedia, social media, and content creation.
But this legacy still informs all our work: at the heart of all our work is the ability to craft stories and narratives that will interest your audience as well as cut through with the media. We bring an editorial lens to all our work.
It is clear that they know how the media works. Not only did they deliver high-quality coverage for our team members, but it sent the right message to clients too.
We also have extensive relationships with all wings of the press, with a specialist focus on the global business titles. We also work regularly with leading titles in the tech, management, strategy, and finance verticals.
As a full-service thought-leadership agency for leading consulting firms & consultants, here's a sampling of our services...
Thought leadership strategy • Content strategy • Spokesperson identification • Executive profiling • Insight generation • Research & polling • Content creation • White paper production • Case studies • Blog posts • Press release writing • Press release distribution • Interview pitching • TV pitching • Podcast pitching • LinkedIn strategy • LinkedIn content • Thought leadership videos • Executive photography • Podcast production
Over recent years, we have worked with consultancies of all shapes and sizes, helping them to build their brand awareness and develop their thought leadership strategies.
Digital transformation consultancy. A large digital transformation & AI consultancy wanted to position themselves as the go-to adviser to financial services clients through regular, consistent thought leadership content to generate leads from new clients.
Boutique data consultancy. A 15-person data consultancy based in New York wanted to coordinate a focused PR & thought leadership campaign to run alongside their entry into Dubai and the wider Middle East region to smooth their market entry.
Individual HR consultant. A leading HR consultant, who historically specialised in supporting manufacturing clients, wanted to create a suite of thought leadership content to support the extension of their services into other industries, specifically transport, aviation, and energy.
Global restructuring firm. One of the world's biggest global restructuring companies wanted to position themselves as the leading expert on advising highly indebted companies on restructuring their debt as well as negotiating effectively with debt holders.
We are experts at running PR & comms campaigns for consulting firms, but we are truly global in our reach. We are as comfortable running thought-leadership campaigns in London and Louisville – as we are in Seoul and San Paulo.
We are a single place for your thought leadership content needs. We have worked with C-Suite leaders for more than a decade, and our award-winning experience spans media, social media, and multimedia.
Corporate thought leadership is the process of raising the profile of a company brand through insight-driven content that positions the business as a leader within their sector. Effective corporate thought leadership can raise the profile of a business among customers, employee, investors, and other stakeholders.
Corporate thought leadership is a very effective way to drive awareness of a company (and position that business as an expert) among existing and potential customers, investors, recruits, and other stakeholders. In fact, our research shows that companies that are recognised as thought leaders recruit better, sell more, raise more investment, and grow faster.
The key parts of corporate thought leadership include setting the strategy; identifying topics; turning insights on those topics into content, such as articles, case studies, videos, and otherwise; and getting that content into the hands of your audience through PR, social media, and otherwise.
The cost of a corporate thought leadership campaign will vary depending on the scope and intensity of the activity. At Profile, our support starts from £4,500 or $5,750 per month for a minimum of a 6-month campaign.
